© Jason Getty 2016

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LAVAZZA

ART DIRECTOR | PRODUCTION
Not understanding the North American social landscape, and how to market themselves, Lavazza looked for a partner to help. Working with a team we educated Lavazza on social: creating day-to-day content and social activations looking to engage with the coffee drinking audience. With a small two-person team we created hundreds of posts from concept to production on short timelines. I even was trained on how to make the perfect latte.
SOCIAL POSTS
ART OF BREWING
 
NATIONAL COFFEE DAY
For National Coffee Day Lavazza decided instead of celebrating itself, we would celebrate our fans and their coffee recipes. In a launch post we asked people to submit their recipes then using the newly launched Instagram stories we made, in real time, the fans' recipes.
 
HALLOWEEN