© Jason Getty 2016

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THE

NORTH FACE

ART DIRECTOR | DESIGNER
For the 50th anniversary they wanted to build a website that showcased their history in a timeline format. We thought that's cool and all, but what wouldn't it be better if we hacked Instagram and created a horizontal profile timeline. 201 post and eight hours of uploading later we created an interactive Instagram experience 
allowing followers to deep dive into each historic moment 
in North Face's History. 
At this same time we also designed a better athlete and activities page for their site, which told the stories of their sports and athletes effectively while integrating related products.
THE NORTH FACE'S 50TH
ATHLETE PAGES